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#Herzog travels to New Holland, Pennsylvania to witness the 1976 World Livestock Auctioneer Championship. Cattle is weighed and paraded in front of the buyers, and the 53 contestants have a few minutes to auction the animals off to the highest bidder.

 

We see glimpses of the audience. New Holland is the land of the money-eschewing #Amish, descendants of German-speaking Swiss, whose dress, ways and speech found an ideal state in an increasingly convoluted world. While money rolls, the Amish hand out their home-baked pies free of charge to the Championship onlookers.

 

To German-as-Apfeltorte Herzog, the auction is bewildering, the “last #poetry possible, the poetry of #capitalism”. In keeping with Herzog's poetic, ecstatic truth, Bruno S. too travels to America and encounters the auctioneers in Stroszek (1977).